I arrived at Lakeland to find a brand that had not had a visual refresh since the company was started back in the 1980s. Lakeland was going through a period of rapid growth, having recently acquired four other companies. My task was not only to bring Lakeland brand into the new millennium, but to also bring the five new supporting brands into the Lakeland fold and align them visually.

The result is a new visual identity builds on our 40+ year legacy in the PPE space, while refreshing and modernizing our look-and-feel to reflect our recent rapid growth and ambitious vision for the future. Our new look is technical, modern, bold and sharp, instilling senses of strength, precision and security.